I totally get it. When your audience is worrying about rising costs they start to make different buying decisions and that's affecting your business. You're not alone! The current market is affecting everyone's businesses. That is why it's more important than ever to understand how to create the right messaging for a worried market.

Your audience sees you as this wonderful resource, but they aren't willing to pay you right now. We see this all the time, your messaging has put you in the 'friend zone' where you put out a lot of effort for little return.

We're about the fix your messaging so that your ideal person is excited to buy from you.

During a hesitant market people don't want to 'waste' money. They take more time to think about how they spend their cash and that means your messaging and marketing has to change to help build trust and move your offers from a 'luxury' to a 'necessity'.

And yes if you aren't selling gas or groceries your audience sees you as a luxury right now.

Your messaging should inspire, motivate, and validate. Your audience is worried about the future and your job isn't just to show them how you can fix their problem, your job is to show them that the future can be better.

We will show you exactly how to give your audience your own specific kind of hope that will create connection, loyalty, and sales.

Creates connection, belonging, community, and a shared future.

Creates authority with the right audience, showing them you know exactly how to get them the results they desire.

Gets them to prioritize solving their problem NOW! (aka gets them to buy)

Success is in the tweaks. We show you a very specific system of testing to build buzz (and revenue) while you work on your messaging.

Make your people feel understood - Your industry opinions and movement manifesto will inspire and grow your following and engagement

Make your people feel valued by you - Your permissions and belonging statements that validate and create connection and loyalty

Share your scars, not wounds - Position yourself as the authority without oversharing about your personal life.

Get to know your people deeply - Go beyond demographics. Knowing your persons personality traits so you can connect with them better

Results Framework & Method - Your results framework that will get your ideal person so excited about how you get them results that they say ‘yes’

Emotional Niching - Have content that hits on emotional niching instead of demographic niching so your ideal person feels so seen and heard

Ideal Client Scale - Stop speaking to the people who truly are in survival mode and start talking to those who are only one gap away

Catalysts to action - Finding and calling out the catalysts that get your ideal person to realize 'now is the time'

Belief Shifts - Move people through their needed belief shifts and handle objections so they have no reason to say ‘no’

Speed up their decision making - Know the gateway content you need to create to get them into your world faster

How and where do you use your new messaging?

I will walk you though how to use the messaing in the right places and in the right way to get people coming to you, engaging, sharing, and buying.

Plus a simple content pie you can use everyday to stay on track with the right messaging for your audience.

This workshop will help you take what you create from the course to the next level. Plus I walk through a ton of real world messaging and show you how to make it better.

This workshop is going to give you so many ah ha moments. Youre messaging will thank you.

You don't NEED to spend thousands of dollars on a group program, but you do need group support.

Build your own until you can pay to get into the one you want.

We show you exactly how to create and run your mastermind for maximum results.

We know you need a place to connect, ask questions, and get some accountability. Our Course community is just the thing.

If you know me then you know that integrity is super important to me. That doesn't mean that I don't mess up from time to time (I'm humna) but I promise to always provide valuable content, listen to your needs, communicate back with you, and hold everything I do with integrity.

If you get in and use the content and don't like it then I am happy to give you a refund. I am pretty darn confident that you are going to get in here and see how business (and life) changing this content can be for you.

Hey I'm Dana Malstaff, founder and CEO of Boss Mom® and I know how it feels. You're a smart cookie and you actually care about people and making an impact and sometimes (espeically now) business feels hard.

When I started Boss Mom® back in 2015 my mission was to help moms feel connected, valued, and help them create impact and revenue through their business.

Fast forward to 78k+ Facebook Group members, 35k+ students, 3 books, 2.7 Mil downloads, countless stages, and hundreds of clients that I have helped build community, build authority, nurture their audience, and make sales.

I'm only dropping numbers so you know that I've been around the block and know what I'm talking about. Not only do I know how the online market works, I have a unique way of seeing the world that just makes more sense to women and moms like us.